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The UK pub and bar sector has evolved significantly over the past decade.

Driven largely by ever-growing consumer demand for quality, value and choice. And operators are responding with a wave of vibrant and versatile offerings.

In this competitive landscape, rich customer data can give you new opportunities to differentiate and thrive; increase return rates, maximise spend and build a great reputation. Understanding more about your customers and venues with rich analytics creates endless new strategies to boost your business' performance.

Here’s how BT Wi-Fi can help you

Boost customer satisfaction with a best-in-class wi-fi experience

People want to get online when they’re out socialising; whether it’s to check the latest scores, engage with social media, or access a ride share app for a taxi home for example. We make it fast, and make it easy. Keep your punters happy and staying for longer.

Understand the profile of your customers

Our suite of in-depth customer analytics will add context to your flow and EPOS data. What age range are your customers? How long do they stay for? Ask them what’s made them visit today – are they meeting friends or watching the match? Use this insight to plan campaigns and personalise offers.

Learn about customers’ interaction with your pubs

Use historical and real-time reporting to monitor the frequency of their visits, understand their behaviour, and identify cross-estate visits.

Report illustration

See a sample report tailored to your business.

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Increase dwell time and drive higher spend

Use our real-time customer engagement tools to push offers to customers whilst they’re in your venues. Tailor communications to certain customer groups for a highly personalised experience and more effective campaign.

Boost return rates and loyalty

Engage with your customers with a follow-up offer after they’ve left your bar, or just before their birthday for example, to encourage future visits. Entice them to return if they’ve not been back in while.


Improve customer satisfaction

Push surveys to customers as part of the wi-fi login journey, or send a follow-up email after their visit. Gain insight into what customers want from their experience and why they visited. Use this to improve your drinks menus, processes and deliver excellent customer service. You could even get insight into which particular sports and teams to broadcast live.

Track the performance of your venues

If you have a multi venue-estate, powerful analytics show which of your pubs are performing the best, as well as identify under performance. Or use venue analytics to identify quiet versus busy days of the week and times of day. Make key business decisions about staffing levels, customer propositions, and which day of the week to promote special offers or events.

Maintain a great reputation

Send NPS surveys directly to your customers, or send an email reminder to leave an online review.

Drive app engagement

Use fully customisable landing pages to promote new ordering and payment apps, or highlight pre-booking opportunities.

Tailor splash pages at an estate, brand or venue level

You can create splash page templates to give a bespoke page for each pub in your estate. Setup ‘set and forget’ customer communications to allow leaseholder and tenants to adopt to best practice marketing without the hassle.

Keep your customers coming back and spending more

Get in touch with our wi-fi experts

See a sample report tailored to your business.