BT Wi-fi Insight helps you get to know your customers better, showing you how your venue can work harder to meet your customers’ needs. It takes your physical space into the digital age just by mapping wireless devices in the vicinity of your premises and turning this into valuable insight. With this deeper understanding of customers’ behaviour , you can improve your customers’ experience, keeping them engaged and keen to return.Watch our video to get the full story.
The customer journey
How many people walk past your store front?
How many people come in?
Do new window displays bring more people into your venue?
How long do people stay for?
How many people leave straight away?
Which area do people interact with most?
Is there a standard journey through the venue?
Do customers come back regularly?
And how often?
Or do you mostly attract new customers?
How many of your customers visit more than one of your venues?